If gay marriage and insane impositions on women's rights don't have the coattails to get Republicans into office, I just don't see how they'll even be brought up anymore. If you're not going to turn a profit by pushing social issues, you might as well put your funds into an actual campaign for office.
For some reason, when it was brought up, I never imagined that Prop 8 would even come close to passing. I didn't count on the Mormon Church flying their hate flag so high and expensively. One can only hope that those who are currently married will be grandfathered in and not lose the rights they already had.