Saturday, November 11, 2006

Good idea to file away for next time...

From Neil the Ethical Werewolf:

Another interesting thing that our Deputy Campaign manager, Lisa Sherman, had volunteers do was to hand-write letters to undecided voters. The thinking is that while people might just throw away commercially produced flyers, regarding them as junk mail, a handwritten letter would have a much larger chance of being read and considered. While a form was available for anyone who wanted to copy down a generic message, volunteers were encouraged to personalize and improvise as they pleased. While some volunteers just want to carry whatever message you give them, others want to be able to do their little part to shape the campaign's message, and the letters gave them an opportunity to do so. They took a little while to write, but I wouldn't be surprised if they were a reasonably effective use of that time.

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