Tuesday, May 09, 2006

Mercketing

The new HPV vaccine is definitely a good thing, but I can't help being creeped out by Merck's preliminary marketing campaign for it. The FDA isn't expecte to approve its use until June, so instead of advertising the vaccine itself, they're advertising the fact that you might have HPV. It's true - you might have HPV and not know it, and be putting yourself or another at risk for cervical cancer. This is a vaccine that I would be happy to see everyone in this country recieve, but too many years of seeing ads for "the purple pill" and how to tread PMDD have made me cynical. It feels like they're just stirring up needless paranoia, even though HPV and cervical cancer are real problems.

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