Thursday, January 05, 2006

Generic Organic


Here's a pleasant sight at the grocery store: organic products in generic packaging. This is exactly the sort of thing that I think needs to happen before organic or other more worker-friendly or environmentally-friendly food production becomes a truly integral part of American consumption. It's affordable (even these organic generic beans werere less expensive than the brand-name conventionally-produced beans), and on the shelf right next to the conventionally-produced food. No henna-printed labels picturing pandas smoking pot, no rhyming pun names, just a can of beans that you see on the shelf, and decide that the ten cents might be worth buying organic.

No comments: